April, 2014

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CEOs who are social will be the next new thing

Fuel Lines

A recent IBM study of more than 1,700 Chief Executive Officers from 64 countries and 18 industries worldwide reveals that 70% of the responding CEOs will shift their focus from using e-mail and the phone as primary communication vehicles to using social networks as a new path for direct engagement.

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Native Ads: Debunking The Integration Myths

InMobi

Lay out a nice mock for a native ad, matching the look and feel of your user interface. Integrate InMobi SDK 4xx. Customize your template. Stitch the assets together to display the native ad. Enable Impression and Click handling. Refresh Rate G. Test and go live! or (0.5 - 0.7) A clear tag indicating this is an advert. and so on!

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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

Tap into the creative side of moms by giving them control to customize how they communicate with your brand whether it’s Twitter, Facebook, e-mail, text, etc. Funnel your ad messages across multiple channels. Conclusion: Moms are a complex customer segment, and they are still the driving force behind the majority of household purchases.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

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